We all love those “crypto bonanza” moments when Bitcoin and altcoins keep climbing, and we’re tempted to make some risky moves, often leading to spending beyond what’s necessary. Why wait? Why not hire new team members now that the bull market has increased our funds? Why delay buying equipment for our company? It’s simple: the bull run won’t last forever. If we don’t prepare for what’s next, the bill will come due and won’t be pretty. The lesson here? Always think ahead.

If you own a startup or are in the process of launching one, this post is for you. Running a small business is tough, and many people give up when they realize most startups fail within the first few years. It’s not surprising, given the need for capital, the difficulty of creating strategies to handle fierce competition, and the challenge of quickly adapting to market changes. While some startups do well initially, many struggle to scale effectively and remain vulnerable to external factors like economic crises and regulatory changes.

Here are some tips to help your crypto company stay resilient during crypto winter:

• Don’t put all your eggs in one basket as you prepare for the next crypto winter. Safeguard against market volatility by investing in stablecoins like USDT and USDC. Also, cut out unnecessary expenses and ensure you have enough liquidity to cover operating costs—an emergency fund can be crucial for keeping your company afloat.

• Investing during good times is important, but always exercise caution. Did your company have a strong start? That’s great! Invest in training and developing your team, as a skilled workforce adapts better to market changes. However, be cautious about hiring too quickly; adding too many team members can create issues.

• Make the most of good times to boost your brand and forge strong relationships with customers. Loyal users are more likely to stick around during tough times. Plus, if your startup has built a solid reputation early on, attracting new investors will be easier.

• In tough times, it’s important to run campaigns that reflect the market situation and keep open communication with investors. However, avoid falling into pessimism or taking rash actions that could create unnecessary alarm.

• If you’ve chosen to invest your efforts and hopes in a crypto startup, you’re someone who values staying informed. It’s always a good idea to monitor the markets and stay updated on trends that could impact your business.

Avoid making key decisions based solely on good times. Running a crypto startup requires careful planning, so even when things are going well, it’s important to stay cautious and prepare for potential downturns. The crypto market can be volatile, but that doesn’t mean you’re destined to fail when challenges arise.